Roku pioneered streaming for the TV, and aspire to power every TV in the world. At Roku, They believe TV is for everyone – even for pets! According to latest customer feedback, many of you lean on the TV to help entertain their playful pooch when they’re not at home. For our favorite furry friends, the television viewing experience can be static, and dare we say, unfulfilling…and that’s ruff.
“72% of Roku owners surveyed believed that their dogs would enjoy TV more if they could use the remote themselves to control what they watch.”
Roku recently surveyed customers and identified a major pet peeve — most dogs can’t operate our remote controls to tune in to their favorite shows on a Roku player or Roku TV. More specifically, 72% of Roku owners surveyed believed that their dogs would enjoy TV more if they could use the remote themselves to control what they watch.
Their goal is to get all our customers, including pups, to the show they want to watch, as quickly as possible. In order to enhance the TV experience for all tail-waggers around the globe. As a result, Roku decided to create the latest in innovative Technology for your four legged friends, the Roku Press Paws Remote™.
The Press Paws Remote is designed to make it easy for your dog to tune in to their favorite TV entertainment. The Press Paws Remote includes paw-friendly features such as:
- Animal-Themed Shortcut Buttons: Ergonomic shortcut buttons get your dog to their favorite shows faster, giving them direct access to pet-themed channels including Animal Planet, where they can catch the latest “Evan Goes Wild” episode, and The Pet Collective on The Roku Channel, where they can watch hours of clips, entertaining memes, and funniest animal videos
- Bark Assistant Technology: The Press Paws remote works seamlessly with your Roku player or Roku TV and features “Bark Assistant Technology.” Various commands are at your pet’s disposal, like bark-to-play, bark-to-pause (for emergency bio breaks) and bark-to-mute
- Built in Sub-WOOFer: We built a Sub-WOOFer into the Press Paws Remote that produces very high frequencies, so your hound’s sound is happy in the home
In addition, The Roku Channel is getting even more paw-some with a row specifically dedicated to our four-legged viewers. Starting on April 1, your pet can tune in to some of their favorites including:
- “Music and TV for Dogs“- This channel will help your dog with anxiety, stress, boredom and hyperactivity.
- Pet Collective (free) – Currently streaming some of the funniest and cutest viral pet videos from around the internet.
- AFV Animals (free) – Remember America’s Funniest Videos? Well, they have their own Roku channel dedicated to hilarious animal videos.
- Puppies Theme ($1.99)- Be greeted by adorable puppies every time you visit your Roku home screen (also includes a screensaver).
The Roku Press Paws Remote will be available for purchase for $19.99 via Roku.com in the U.S., Canada, U.K. and Mexico starting on April 1, 2019.
Happy Streaming!
About Roku
Roku pioneered streaming to the TV and streaming stick for April fools jokes. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers.
