The Wearables industry, which revolves around smartwatches and fitness bands, is facing some considerable challenges. Many consumers say that wearables failed to meet expectations.
Despite the hype around smartwatches, consumers are not totally impressed. As a result, the smartwatch industry has gone through some growing pains. The latest data from research company NDP Group indicates that Swiss luxury-watch sales in the U.S., jumped substantially in the first half of 2018 versus the same period in 2017. The main drivers behind the boom were mechanical watches that increased exports by 13.6% to 3.8 million pieces.
One would wonder given the extensive enhancements provided by new high tech smartwatches, why consumers would return to traditional watches. Perhaps, the rebound seen in the mechanical watch market can be a reflection of consumers dissatisfaction with the design of smartwatches. Innovators face a tremendous challenge with trying to make smartwatches smaller despite adding more features such as microphones, improved processors. These extras call for bigger batteries, which creates a quandary. Many Smartwatches end up look like miniaturized computers with a wrist strap.
A Smart Hybrid with Elegance
French company NOWA is aware of the challenges of wearables. They are looking to disrupt the way we look at smartwatches. That is why NOWA CEO Eric Gizard has created an elegant, contemporary luxury connected watch. A combination of decorative art with all the enhancements and intelligence of a connected device, the a NOWA Smart Watch provides consumers with the perfect balance of functionality and stylish grace. Eric knows for luxury watches that nothing beats quality, reliability and meticulous details.
The NOWA Smart Watch is engineered with a 36 mm face. At 10mm thick, this watch is significantly thinner than your typical Smart Watch. The Apple Series 4 smart watch in comparison is 10.5mm thick. For construction, NOWA selected high-performance composite material including 316L stainless steel, Swiss Quartz Ronda and finished it off with sapphire coating material. The end result is luxurious eye candy to look at, and a very light watch on your wrist.
Technology Enhancements
The NOWA Smart Watch is ideal for both men or women. It is great for those with small wrists, or who don’t like large watch faces. I love many of the features on the NOWA Smart Watch including:
- Great for Work and Play – Water resistant up to 3 ATM
- Battery life to boost: The NOWA Hybrid Smart Watch runs up to 8 months on a standard CR2025 watch battery. This can be extended up to 2 years if you are not using the smart features.
- Bluetooth Leash: The Watch also acts as a camera control for selfies and can also be used to find your phone with a double push to the crown.
- The NOWA Watch App: The NOWA pairs with your iOS or Android smartphone via Bluetooth. The NOWA Watch App provides the consumer with the ability to track fitness stats including step, distance, calories burned, activity and sleep tracking.
In a world where wearables are changing the urban landscapes, the NOWA Hybrid Smart Watch is the perfect balance between Elegance and Connected Technology. If you are looking for a luxurious looking watch that includes a handful of convenient smart functions, you can buy through their Kickstarter campaign online.
Features and Specifications
- Dimensions:
- Case size: 36 mm (without the crown)
- Case thickness: 10 mm
- Strap width: 18 mm
- Weight: 44 g (leather), 69 g (mesh)
- Material:
- Case material: 316L stainless steel,
- Movement: Swiss Parts Quartz Ronda
- Glass material: Mineral with sapphire coating
- Connectivity: Bluetooth
- Battery: CR2025 battery
- App: NOWA Watch App
- Compatibility: iOS 8+, Android 8+
- Features: Time zone setting, automatic time zone update, find my phone, reject call, camera remote
- Activity and Sleep tracking- step, distance, calories burned
- Status:
- Seeking funding on Kickstarter
- Estimated Delivery: Aug 2019
For more information or to acquire the: NOWA Hybrid Smart Watch
About NOWA
In a world where wearables are changing the urban landscapes, everything around us is getting smarter and becoming connected. We believe that watches will play an important role in this evolution, as traditional analog designs are merged with useful smart features. At NOWA, we know that the essence of any hybrid smartwatch lies to the intersection of price, fashion and utility.
