At #CES2025, technology innovative giant LG reinforced its commitment to ensuring that “Life is Good” for everyone, everywhere, and on time. LG also introduced a new concept of AI, referring to it as “Affectionate Intelligence” to emphasize its human-centric approach. This new form of AI is not merely a technological advancement but embodies compassion and empathy.
LG CEO William Cho stated:
“At LG, we seamlessly integrate AI into the living spaces around us. We see space not just as a physical location but as an environment where holistic experiences come to life—whether at home, in mobility, commercial settings, or even virtual spaces.”
“Affectionate Intelligence” by LG is redefining the traditional, technical understanding of AI by focusing on its ability to transform the customer experience. This concept leverages AI to better understand and empathize with customers, delivering more personalized and differentiated experiences.
The AI journey begins with Devices, Agents, Services
LG ‘s Affectionate Intelligence journey begins at home. Connected devices, which serve as the primary touchpoint for AI, are among LG ‘s greatest assets.
Devices, AI agents and services is the foundation LG’s uses to realize this Affectionate Intelligence vision. With hundreds of millions of LG smart products in use worldwide and the recent acquisition of smart home solutions provider Athom, LG now offers seamless connectivity with IoT devices from over 170 global brands. Together with Microsoft, a joint venture for AI-driven spaces has been achieved.
The LG AI Home proactively manages daily tasks and provides customized services, creating a “Zero Labor Home” where appliances adapt to our lifestyles, offering personalized and seamless experiences. The definition of the AI home is achieved through collaboration within the AI Open Ecosystem. The LG Shield ensures security and data privacy.
To illustrate Cho’s vision of Affectionate Intelligence, LG demonstrated AI in action in a video depicting a typical family’s day from morning to night.
For more information or to acquire the: LG CES 2025
