Meet the M3 MacBook Air: What’s new and improved?

Apple unveiled today the new MacBook Air models. Available in two distinct models.  Consumers have the option in two screen sizes for the M3 chip model, 13-inch and 15-inch. While the M2 chip model is available on the 13-inch only. You may ask, what’s new with the air?

Let’s start with what first hits your eyes. The MacBook Air is available in four colours (Midnight (black), Starlight (cream), Space Gray and Silver).

However, there is more to the Air than what you may see. Apple has announced significant performance enhancements with its latest MacBook Air model, boasting up to a 60 percent speed boost compared to the previous M1 version. The company is also claiming that the chipset is 13 times faster than the swiftest Intel-based MacBook Air.

Apple has also indicated that this laptop is a great fit for AI-based tasks. The air has an AV1 decode engine, which promises enhanced video quality and efficiency for streaming services.

Apple says that a broad ecosystem of apps offers advanced AI features, and it has some examples. It says that “users can do everything from checking their homework with AI Math Assistance in Goodnotes 6, to automatically enhancing photos in Pixelmator Pro, to removing background noise from a video using CapCut.

The enhancements are not only in the cpu. The MacBook Air also boasts up to 18 hours of battery life for Apple TV app movie playback and up to 15 hours for wireless web usage. Additionally, Users can now connect up to two external displays simultaneously with the laptop lid is closed

The Air is built upon 50 percent recycled materials but still maintains its stealth of under a half an inch thickness.

Features and Specifications

  • Chip: Apple M3 chip with an 8-core CPU (4 performance cores + 4 efficiency cores), 10-core GPU, and a 16-core Neural Engine. Note the 13-inch comes with a M2 chip
  • Memory: Comes with 8GB unified memory, but you can configure it with 16GB or 24GB.
  • Storage: Base model includes 256GB SSD, but you can upgrade to 512GB, 1TB, or 2TB.
  • Display Size: 13-inch and 15 inch
  • Display: Features a 13.6-inch Liquid Retina display with a native resolution of 2560-by-1664 pixels at 224 pixels per inch and 500 nits brightness.
  • Battery Life: Up to 18 hours for Apple TV app movie playback and up to 15 hours for wireless web usage.
  • Ports: Equipped with MagSafe 3 charging port, two Thunderbolt / USB 4 ports, and a 3.5 mm headphone jack.
  • Keyboard: Backlit Magic Keyboard with Touch ID.
  • Wireless: Wi-Fi 6 (802.11ax) and Bluetooth 5.3.
  • Camera: 1080p FaceTime HD camera.
  • Audio: Four-speaker sound system with support for Spatial Audio when using AirPods1.

For more information or to acquire the: MacBook Air

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