Innovation only matters when it truly improves our lives. At #CES2026, LG is taking this philosophy to the next level, unveiling a bold new vision for artificial intelligence, one that’s not just smart, but genuinely caring. The #CES2026, LG keynote was kicked off by CEO Lyu Jae-cheol.
Asking the Right Questions About AI
While much of the tech world has been buzzing about AI’s potential, LG started with a simple question: What kind of AI do people actually need? Their answer to this question was “affectionate intelligence.”
LG believes AI should do more than automate tasks, it should understand people, adapt to their unique lifestyles, and make life better in meaningful ways.
Bringing AI Beyond the Screen
This year, LG is challenging the boundaries of what AI can do. Instead of confining intelligence to screens and apps, LG is introducing solutions that step into our real-world environments. The home, with its diversity of habits, cultures, and emotions, is the ultimate proving ground for AI. Every household is different, and for AI to be truly helpful, it must learn, adapt, and respond to these differences on its own.
LG’s Unique Advantage: Deep Understanding of Real Homes
As a global leader in home appliances and consumer electronics, LG has a unique perspective. With decades of experience and millions of touchpoints in homes worldwide, LG understands the realities of daily life. This deep connection gives LG an edge in the AI era, enabling the company to design solutions that fit seamlessly into real homes and real routines.
The Vision: Giving Time Back to Customers
LG’s AI strategy centers on one clear goal: giving time back to customers. By orchestrating a fully connected ecosystem—refrigerators, TVs, HVAC systems, cleaning devices, and more, LG is creating homes that work as unified, intelligent systems. Powered by LG ThinQ and webOS, these devices don’t just respond to commands; they learn preferences, anticipate needs, and adapt over time.
Personalized Hubs and Agent Appliances
At #CES2026, LG showcased how its TVs are evolving into personalized hubs, powered by AI that understands individual viewing habits and lifestyle contexts. Across the product lineup, LG is introducing “agent appliances”—devices that actively help, adapt, and learn from users, transforming the home into a truly orchestrated system.
The Next Frontier: Home Robots and Autonomous Solutions
LG’s vision extends to robotics, with home robots designed as specialized agents for personal spaces. These aren’t just simple assistants; they’re autonomous, sensing and creating optimal environments without extra input. LG is pioneering space-driven robots and new solutions that set a fresh standard for the future of home life.
Seamless Experiences Across Every Space
Life doesn’t stop at home. LG recognizes that people move through homes, cars, workplaces, shops, and cities—and expects experiences to stay connected. That’s why LG’s AI strategy is about more than just the home; it’s about creating a continuous, seamless journey powered by affectionate intelligence, robust devices, and secure connections.
Leading the Age of AI in Action
For generations, LG has been committed to innovation that improves lives. Now, with affectionate intelligence, device excellence, and a fully connected ecosystem, LG is ready to lead the age of AI in action, bringing intelligence beyond the screen and into everyday life.
At #CES2026, LG invited everyone to witness this transformation: turning vision into reality, enhancing homes and spaces, and making life truly good.
